meet our team
Willy Sparrow
Hi! I'm Willy, and the I'm the plant-loving, business-coaching, terrible-multitasking, serial entrepreneur behind Thistle & Sage Creative Store and the T&S Creative Collective.
I started my own home-based (from my kitchen, then basement) floral business back in 2013. At that time there was no one there to tell me about all basic "things" I needed to start my business. I spend hours googling and reading books to get a bit of information here and there and slowly I started building my business in the small town of Brooks, ab.
Since then I opened and grew Thistle & Sage Creative, created beautiful floral designs for 10 years, with many small side hustles in between.
Aside from being CEO, owner and boss lady, I'm also a momma of two
beautiful young boys & wife to my amazing husband, Tye.
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When I'm not in the store, you can find me at one of my kids sports events with a cup of coffee in my hand. I love renovations, camping, gardening and my latest obsession of gravel racing and mountain biking.
I've always said that family life come first and that has been my goal with being an entrepreneur - to create my own freedom & to spend as much time with them as possible.
My mission with "the Creative Collective"
is to help the doer's and entrepreneurs start their business off on a solid foundation!.
To be able to give access to key resources and support that is often overlooked
and making that leap of faith into self employment a bit easier.
Amy Stinnissen
Hi everyone! I’m Amy, the Marketing Manager at Thistle & Sage Creative. I graduated from SAIT in 2023 with a Degree in Business Administration with a major in marketing. Since then, I’ve been working at Thistle & Sage, handling social media, SEO, all the behind-the-scenes marketing & of course taking care of all the plants.
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At T&S Creative Collective, I’m here to help with all things marketing—whether that’s helping you create a social media schedule, setting and tracking SMART goals, improving website SEO, refining your branding, and so much more.
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When I’m not working, you can usually find me on the lake, out on the golf course, or hanging out with my diva cat, Lennon.
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I’m excited to share what I have learned over the past 5 years with our amazing small business/artisan community!
